Cookie Policy
This Cookie Policy forms part of our Privacy Policy. References to “RUVLI”, “we”, “us” or “our” mean RUVLI — Vumra Commerce Ltd (company number 16707665), 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.
Our use of cookies
Our website uses cookies and similar technologies to distinguish you from other users. This helps us: (i) run the store and checkout securely, (ii) remember your preferences, (iii) measure performance, and (iv) personalise content/ads where you’ve consented. This Policy explains what we use and how you can control it.
What are cookies?
Cookies are small text files placed on your device. Similar technologies include pixels, tags and server logs. Learn more at allaboutcookies.org.
The types of cookies we use
- Strictly necessary – essential to run the site and checkout (e.g., keeping your session, cart, and security settings). These do not require consent.
- Analytical / performance – help us understand visits and improve the site (e.g., Google Analytics). Used with your consent.
- Functionality – remember choices (e.g., currency, region, log-in). Used with your consent where required.
- Targeting / advertising – help us and partners show relevant ads and measure campaigns (e.g., Meta/Facebook). Used with your consent.
Third-party cookies
Some cookies are set by third parties who provide services to our store. For details, see their cookie pages:
- Shopify: shopify.com/legal/cookies
- Google (Analytics/Ads): policies.google.com/technologies/cookies
- Meta (Facebook/Instagram): facebook.com/help/336858938174917
Our marketing emails may include a small “pixel” that tells us if an email was opened and which links were clicked. You can opt out of marketing at any time (see Privacy Policy).
Managing your cookie preferences
You can change your preferences at any time via our Cookie Preferences (if available in the banner) or by adjusting your browser settings to refuse some/all cookies. Blocking all cookies may impact site functionality (e.g., cart and checkout). You can also manage common choices here:
- Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
- Network Advertising Initiative: optout.networkadvertising.org
- Your Online Choices (EU/UK): youronlinechoices.com
Cookies we use (illustrative list)
The exact cookies may vary over time. Your consent banner shows the current list and purposes. Common cookies in our Shopify store include:
| Type | Cookie | Typical expiry | Purpose |
|---|---|---|---|
| Strictly necessary | _secure_session_id | 1 day | Navigation and checkout session. |
| Strictly necessary | _orig_referrer | 2 weeks | Cart and referral tracking needed for checkout. |
| Strictly necessary | secure_customer_sig | 1 year | Customer login security. |
| Performance | _shopify_y / _shopify_s / _shopify_sa_t / _shopify_sa_p | 30 min – 1 year | Shopify analytics to understand site usage. |
| Performance | _ga / _gid / _gcl_* | 1 day – 2 years | Google Analytics/Ads measurement (with consent). |
| Functionality | cart_currency / keep_alive | 2 weeks | Remember currency and localisation. |
| Targeting | _fbp / _fbc | 3 months | Meta (Facebook/Instagram) advertising and attribution (with consent). |
More about your privacy
Where cookies identify you, they may constitute personal data. We only use such cookies where we have a lawful basis (e.g., consent). See our Privacy Policy for full details.
Third-party websites
Our site may link to third-party websites that have their own cookie/privacy policies and may set their own cookies. We are not responsible for those sites—please review their policies.
Contact
Questions or requests about this policy? Email contact@ruvli.com or write to: RUVLI — Vumra Commerce Ltd, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.
This Cookie Policy was last updated on 26 September 2025.