Privacy policy

1. Introduction

This Privacy Policy sets out the types of personal data that ("RUVLI", "we", "us", or "our") may collect about you when you interact with us, and explains how we process that data. operates the website ruvli.com.

This Policy applies when you visit our website or social media pages, create an account, subscribe to our emails, contact us, or purchase our products. In those contexts we may collect, use, store, and transfer personal data about you.

For data protection purposes, RUVLI is the data controller responsible for deciding how your personal data is used. We respect your privacy and process your data in line with this Policy and applicable law, including UK data protection law (UK GDPR and the Data Protection Act 2018) where it applies to customers in the United Kingdom.

Please read this Policy carefully. We review it regularly and post updates on this page. Your continued use of our services after changes are posted constitutes acceptance of the updated Policy.

Our website is not intended for children under 18, and we do not knowingly collect data relating to children. If you believe a child has provided us with personal data, please contact us at contact@ruvli.com.

2. How to contact us

If you have questions about this Policy or wish to exercise your privacy rights, contact us:

Email: contact@ruvli.com Post: RUVLI — 164 Hamilton Rd, Norwood, London, SE27 9SF, United Kingdom Phone: +44 7459920019

3. What data do we collect?

"Personal data" means any information about an individual from which that person can be identified. We may collect:

Identity data — name, title, username, date of birth, gender. Contact data — billing/delivery address, email, phone. Purchase data — orders, frequency, offers used, spend. Security data — encrypted password. Customer service data — emails, chat, phone, and social messages. Financial data — payment method basics needed to process your order. We do not store full card details on our servers. Review data — product or service reviews and feedback. Marketing data — newsletter preferences, voucher/redemption activity, and engagement with our emails/SMS. Technical data — IP address, device, browser, operating system, time zone, and other analytics signals. Usage data — site interactions, pages viewed, search terms, wish list, basket contents, and referral sources. Social media data — your handle and any content you share when interacting with our social accounts.

We may also use aggregated data (e.g. statistics) that does not identify you. If aggregated data is ever combined with personal data so you can be identified, we treat the combined data as personal data.

We do not collect special category data (e.g. health, religion) or criminal offence data.

4. When do we collect your data?

Direct interactions — when you visit our site, create an account, place an order, contact us, subscribe, enter a promotion, or post a review. Automated interactions — via cookies, pixels, and logs when you browse the site or open our emails (see section 14). Third parties — e-commerce, payment, delivery, analytics, advertising, and review providers may supply data that helps us operate and improve our services.

5. How and why we use your data (lawful bases)

We only process your data where the law allows:

Contract — to process and deliver your orders, manage payments, provide support, and run your account. Consent — to send marketing by email/SMS (you can withdraw at any time) and for certain cookies. Legal obligation — for tax, accounting, fraud prevention, and consumer law compliance. Legitimate interests — to operate and improve our business, personalise experiences, secure our systems, manage our relationship with you, analyse performance, and send "soft opt-in" marketing about similar products where allowed. We balance these interests against your rights and freedoms.

6. Change of purpose

We will only use your data for the purposes we collected it for, unless we reasonably consider another use compatible with those purposes. If we need to use it for an unrelated purpose, we will explain the legal basis.

7. If you fail to provide personal data

If required data is not provided, we may be unable to perform the contract (e.g. process payment or deliver goods) and may need to cancel your order.

8. Data security

We use appropriate technical and organisational measures to protect your data, and limit access to authorised personnel under confidentiality duties. While we work hard to secure your information, no transmission over the internet is completely secure.

9. How long we keep your data

We retain personal data only as long as necessary for the purposes in this Policy and to meet legal, accounting, and reporting requirements. We may anonymise data for statistics and research and use it indefinitely in that form.

10. Who we share your data with

We may share data with:

E-commerce, hosting, and IT support providers — the platform and apps that power our store. Payment processors and fraud-prevention services. Warehouse and delivery partners — to pick, pack, and ship your order. Returns partners — to handle label creation and routing. Marketing, email/SMS, and analytics providers — to send communications you've opted into and to understand performance. Professional advisers, regulators, and authorities — lawyers, auditors, and insurers, and authorities as legally required. Potential buyers and their advisers — in connection with a business sale, merger, or reorganisation.

We require processors to protect your data and act only on our instructions. Some recipients may be independent controllers; please review their privacy notices for details.

11. International transfers

As RUVLI is based in the UK and works with partners in different countries, your data may be transferred and processed outside the UK/EEA. Where this happens, we ensure appropriate safeguards (such as adequacy regulations or standard contractual clauses) so your data receives essentially equivalent protection. Contact us for details.

12. Your rights

Subject to conditions and exceptions in law, you may have the right to:

Access your personal data and receive related information. Rectify inaccurate or incomplete data. Receive or transfer the data you provided to another controller (data portability). Request erasure of data no longer needed or processed unlawfully. Object to processing, including direct marketing. Restrict processing while we resolve an accuracy or objection request. Withdraw consent where processing relies on consent (this does not affect past lawful processing).

To exercise any right, email contact@ruvli.com. We may need to verify your identity, and we aim to respond within one month.

13. Marketing preferences

You can opt out of email/SMS at any time — use the unsubscribe link in emails, reply STOP to SMS, or email contact@ruvli.com. Please allow a short time for preferences to update.

14. Cookies

We use cookies and similar technologies to operate our site, improve performance, and personalise content and ads. For details, see our Cookie Policy. You can control cookies in your browser settings, though some features may not function properly if they're disabled.

15. Third-party links

Our site may contain links to third-party sites or plugins. We are not responsible for their privacy practices. Please review their policies when you leave our site.

16. How to complain

Please contact us at contact@ruvli.com if you're unhappy with how we use your data. UK customers may also complain to the Information Commissioner's Office (ICO) at www.ico.org.uk.

17. Keeping your data up to date

Please keep your details current. You can ask us to correct inaccurate information by emailing contact@ruvli.com.

This Privacy Policy was last updated on 22 June 2026.